Owner can authorize his/her works’ copyright within a specific period and scope, to another party to gain licensing fee, so as to use or reproduce owner’s works.
Benefit of Licensing
Expand its business rapidly
Expand oversea market
Increase brand exposure and
identification
Increase Revenue
Licensing types
General Authorization
Licensor authorizes specific rights to licensee based on the promised validity period and scope.
Licensor reserves the rights of use and resells the rights of use to a third party in specific regions.
Monopolized Authorization
Licensor authorizes specific rights to licensee based on the promised validity period and scope. Only the licensee can use the rights while the licensor cannot.
Licensor does not reserve the rights of use and resell the rights of use to a third party in specific regions within the promised period.
Exclusive Authorization
Licensor authorizes specific rights to licensee based on the promised validity period and scope.
Licensor reserves the rights of use in specific domain, (i.e. different juridictions or goods) but within which the licensor cannot further authorize those rights to a third-party.
Sub-licensing
Licensor authorizes licensee to resell the rights of a work to a third party within a promised validity period and scope.
Scope of Licensing Documents
| Region | Authorized regions |
| Period | Authorized period |
| Scope | Products, events, promotion and agency |
| Rights | Right to reproduce and make copies of an original work, right to publicly perform the work, right to publicly display the work and right to perform sound recordings publicly through digital audio transmission etc |
| Others | Licensing fee, quality control and assurance, limitations |
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