Expand its business rapidly
Expand oversea market
Increase brand exposure and
identification
Increase Revenue
Licensing types
General Authorization
Licensor authorizes specific rights to licensee based on the promised validity period and scope.
Licensor reserves the rights of use and resells the rights of use to a third party in specific regions.
Monopolized Authorization
Licensor authorizes specific rights to licensee based on the promised validity period and scope. Only the licensee can use the rights while the licensor cannot.
Licensor does not reserve the rights of use and resell the rights of use to a third party in specific regions within the promised period.
Exclusive Authorization
Licensor authorizes specific rights to licensee based on the promised validity period and scope.
Licensor reserves the rights of use in specific domain, (i.e. different juridictions or goods) but within which the licensor cannot further authorize those rights to a third-party.
Sub-licensing
Licensor authorizes licensee to resell the rights of a work to a third party within a promised validity period and scope.
Scope of Licensing Documents
Region | Authorized regions |
Period | Authorized period |
Scope | Products, events, promotion and agency |
Rights | Right to reproduce and make copies of an original work, right to publicly perform the work, right to publicly display the work and right to perform sound recordings publicly through digital audio transmission etc |
Others | Licensing fee, quality control and assurance, limitations |
Recent Posts
職極五大招聘特點 打造嶄新人才生意交流生態
近年全球經濟不景氣,每位企業家都面臨著同樣的困境,為了可以突破困局,企 [...]
5 Points You Should Know about Slashie!
隨著零工經濟的興起,斜槓族(又名Slash族)亦都隨之而出現。斜槓族 [...]
Pros and Cons of Work From Home
9GAG 創辦人Ray早前決定遷出香港7000呎的總部,全面實行遙距 [...]
A helping hand to Corporation: Anti Epidemic Fund
繼政府於二月尾成立達300億元的防疫抗疫基金後,近日再推出高達800 [...]
6 Concepts to Digital HR
數碼化顛癲覆傳統工作環境,HR也不再局限於文書工作,而是變得更系統化 [...]